We empower individuals to express themselves clearly and compellingly through the written word.


Hi! We are Niki, Caroline, and Bianca, classmates and friends from UNC-Chapel Hill. After years of editing essays, resumes, and cover letters for family and friends, we realized we could offer this service to everyone. Driven by a desire to serve others, we agreed that our mission would be not just to improve people’s writing (short-term service) but to empower individuals to be better writers (long-term impact). Drop us a note to find out how we can help you!


Caroline Leland

A North Carolina native, Caroline Leland is a freelance writer recently relocated from Nashville, TN, to Brooklyn, NY. She is a graduate of both UNC-Chapel Hill and Duke University via the Robertson Scholars Leadership Program. Her current work ranges from NPR stories to personal essays to branded content for local startups. Her favorite hobbies are travel, long-distance backpacking, running, reading, and vermicomposting (i.e. pet worms).


Niki Shamdasani

Niki Shamdasani is a former venture capitalist and consultant who recently made the move back home to the Triangle to start Sani, a line of Indian-inspired formal wear. She is a graduate of UNC-Chapel Hill, where she was a Morehead-Cain Scholar. Her favorite hobbies are watching movies, reading fiction, and eating great vegetarian food.

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Bianca Mahbubani

Bianca Mahbubani is a graduate of UNC-Chapel Hill and earned degrees in Linguistics and Political Science. She currently resides in Oklahoma City, OK. Her professional background is in IT enterprise software implementation and consulting, where she has worked with several Fortune 500 companies and designed a custom CRM system. She loves reading, traveling, and dancing to Bollywood, Bhangra, and Bharatanatyam music.


Clients keep coming back to WriteAid because of the four key values on which our work is founded:

Excellence: We work efficiently and effectively, helping you meet deadlines with the best expression of yourself.

Authenticity: Throughout all our editing process, we are focused on preserving your voice while maximizing the impact of your words.

Clarity: We ask the right questions to help you clarify your thoughts in order to communicate them clearly and compellingly.

Empowerment: We work with you one-on-one so that you understand the reasoning behind every change made to your writing. (We never make changes just for the sake of making changes!) In addition to improving your writing, we want to help you improve as a writer.